Survey methodology
Abstract
"Falling response rates and the advancement of technology have shaped discussions in survey methodology for the last few years. Both have led to a notable change in data collection efforts. Survey organizations are currently exploring adaptive recruitment and survey designs and have increased their collection of non-survey data for sampled cases. While the first strategy represents an attempt to increase response rates and save on cost, the latter shift can be seen as part of the effort to reduce the potential bias and response burden of those interviewed. To successfully implement adaptive designs and alternative data collection efforts, researchers need to understand the error properties of mixed-mode and multiple-frame surveys. Randomized experiments might b needed to gain that knowledge. In addition, there is a need for close colaboration between survey organizations and researchers, including the ability and willingness to share data. The expanding options for graduate and post-graduate education in survey methodology could also help to increase the potential for implementing high-quality surveys." (Author's abstract, IAB-Doku) ((en))
Cite article
Kreuter, F. (2010): Survey methodology. International developments. In: German Data Forum & Rat für Sozial- und Wirtschaftsdaten (Hrsg.) (2010): Building on progress : expanding the research infrastructure for the social, economic, and behavioral sciences. Vol. 1, p. 453-469.