Abstract

The IAB endeavors to align its range of publications and information and its marketing strategies as closely as possible to the interests and needs of BA employees. To this end, the information behavior and information needs of the various target groups within the BA are to be determined. An online survey will therefore be conducted to find out which IAB information services and channels are known and which are actually used and to what extent. In addition to the reasons for non-use, the survey will also ask about topics in which the respondents have a professional interest in relevant IAB information offerings.