Big Data and Start-up Performance

Big Data (BD) and the analysis thereof (i.e., Big Data Analytics, BDA) is considered of increasing importance, not only for big (tech) companies but also for small/medium-sized companies and, in particular, for new ventures. Despite or precisely due to its generally presumed relevance, the question arises whether applying BDA leads to better firm performance. Based on a large, representative sample of 3,700 German start-ups, we specifically study the adoption of BDA among start-ups and analyze its economic effects using various short- and longer-term performance measures. We show that start-ups adopting BDA significantly differ from non-adopters regarding their founders' age, education, team composition, and experience. Accounting for these differences, we then investigate the effect of adopting BDA on the new ventures' operating costs, sales, profits, survival rate, and (employee) growth. Our findings show that using BDA does not lead to a competitive advantage in terms of the classical short-term performance measures but is rather associated with greater sales/profit uncertainty, higher (personnel) costs, and a higher probability of failure. Yet, the increased risk of adopting BDA is at the same time compensated by a prospect for higher excess performance -- BDA-adopting start-ups perform significantly better than their peers at the 90%-quantile -- as well as by better expected longer-term performance, as measured by the start-ups' growth and by their ability to secure Venture Capital (VC). Our findings support the concept of a few Schumpeterian Entrepreneurs who adopt technology at the frontier of innovation and found high-risk start-ups with the prospect of high rewards.

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