Functions at the IAB
Professional background
After completing her hotel management training and gaining extensive experience across the international hospitality sector, Anette Boos joined HypoVereinsbank in Munich in 1998 as a service team coach. The momentum of the 2006 “Summer Fairy Tale” marked a turning point in her career, inspiring her move into international media coordination at Hamburg Marketing.
From 2012, she played a key role in shaping tourism strategy and strengthening regional brand identities in destinations in the Lüneburg Heath, at the North Sea coast and the Bavarian Forest.
Since October 2021 she has been a member of the IAB unit Research-Focused Resource Management (WRM).