Abstract

We analyse the project „Oldie but Goldie“ (Juwel Berufserfahrung) implemented by a local employment agency in Germany in April 2011. The aim of this project was to increase the (re-)employment chances of unemployed age 50 and older. Different marketing campaigns emphasizing the value of professional experience should help to fight against negative age stereotypes and discriminatory attitudes of firms towards older unemployed workers. To analyse the effects of the project campaigns on days in unemployment and the probability of older workers to find a new job, we use register data of the German Federal Employment Agency and a difference-in-differences approach.