Abstract

What IAB offers comprehensively online − in both German and English − is one of the two pillars of the publication activities of the Institute, together with its printed media. The key areas of the new configuration are: • reworking of the corporate design • modernisation of the layout • improved support for editorial activities • an even more reliable supply of data • optimisation of the search function • the use of social media (concept and implementation) • adaptation of the website to modern browsers and mobile terminals • implementation of legal requirements for a barrier-free website according to BITV 2.0.