Abstract

What IAB offers comprehensively online − in both German and English − is one of the two pillars of the publication activities of the Institute, together with its printed media. The key areas of the new configuration are:
• reworking of the corporate design
• modernisation of the layout
• improved support for editorial activities
• an even more reliable supply of data
• optimisation of the search function
• the use of social media (concept and implementation)
• adaptation of the website to modern browsers and mobile terminals
• implementation of legal requirements for a barrier-free website according to BITV 2.0.