Plattformarbeit
Mit der fortschreitenden Digitalisierung haben sich auch neue Formen der plattformbezogenen Beschäftigung entwickelt. Auf digitalen Plattformen finden Anbietende von Produkten/Dienstleistungen und mögliche Kunden zueinander. Fahrdienste, Essenslieferungen oder Programmierarbeiten sind hierfür Beispiele. Unternehmen schätzen bei dieser Beschäftigungsform die größere Markttransparenz und sinkende Kosten, Beschäftigte vor allem das selbstbestimmte Arbeiten. Die politische Diskussion zu dem Thema ist vor allem durch die unklare soziale Absicherung der Beschäftigten geprägt.
Das Themendossier bildet den Stand der wissenschaftlichen Forschung und der politischen Diskussion ab.
Im Filter „Autorenschaft“ können Sie auf IAB-(Mit-)Autorenschaft eingrenzen.
Weitere Literatur zur Digitalisierung finden Sie in dem Themendossier Digitale Arbeitswelt - Chancen und Herausforderungen für Beschäftigte und Arbeitsmarkt
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Literaturhinweis
Essays on institutions in health care and labor markets (2024)
Müller-Rehm, Rebekka;Zitatform
Müller-Rehm, Rebekka (2024): Essays on institutions in health care and labor markets. (Untersuchungen zur Wirtschaftspolitik 145), Köln, 145 S.
Abstract
"Dieser Band der Untersuchungen zur Wirtschaftspolitik ist institutionellen Besonderheiten des Gesundheitswesens und von Arbeitsmärkten gewidmet. Gesundheits- und Arbeitsmärkte unterliegen aus guten Gründen einer stärkeren Regulierung als andere Märkte: Der Schutz von Patient*innen und Arbeitnehmer*innen genießt in unserer Gesellschaft hohe Priorität. Die Wirkung der Regulierung auf diesen Märkten zu verstehen, ist nicht zuletzt deshalb wichtig, weil sie in besonderem Maße von Entwicklungen betroffen sind, die sich der Kontrolle der politischen Entscheidungsträger*innen weitegehend entziehen, z.B. dem demografischen Wandel, dem technologischen Fortschritt und dem damit verbundenen Wandel hin zu einer Dienstleistungsökonomie. Im ersten Teil geht es um Plattformarbeit, das heißt um Arbeitsaufträge, die ortsunabhängig über digitale Plattformen abgewickelt werden. Da häufig die Befürchtung geäußert wird, dass Arbeitgeber Plattformarbeit nutzen, um Arbeitsmarktregulierung zu umgehen, liegt der Fokus auf dem Zusammenhang zwischen der Nachfrage nach Plattformarbeit und der Stärke des Kündigungsschutzes in OECD-Staaten. Im zweiten Teil werden die Niederlassungsentscheidungen von Hausärzt*innen in unterversorgten Gebieten in Deutschland untersucht, wobei nach Geschlecht und zwischen Einzel- und Gemeinschaftspraxen differenziert wird. Auf dieser Grundlage werden zwei Regulierungsszenarien simuliert: eine Angleichung der Vergütung von für die Behandlung von gesetzlich- und privatversicherten Patient*innen und eine striktere Begrenzung der Zulassung in überversorgten Gebieten. Der dritte Teil ist unfreiwilliger Teilzeitarbeit gewidmet. In Zeiten konjunkturellen Abschwungs reduzieren viele Arbeitgeber in eher liberalen Arbeitsmärkten, wie in den USA und in Großbritannien, die Arbeitszeit ihrer Beschäftigten, was zu einem Anstieg unfreiwilliger Teilzeitarbeit führt. Das wirft die Fragen auf, ob die striktere Regulierung in Deutschland, die eine einseitige Reduzierung der Arbeitszeit durch den Arbeitgeber untersagt, einen solchen Anstieg unfreiwilliger Teilzeitbeschäftigung in konjunkturellen Abschwungphasen verhindert und wie die Regulierung die Marktanpassungsmechanismen verändert." (Autorenreferat, IAB-Doku)
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Literaturhinweis
Stratified pathways into platform work: Migration trajectories and skills in Berlin's gig economy (2024)
Zitatform
Orth, Barbara (2024): Stratified pathways into platform work: Migration trajectories and skills in Berlin's gig economy. In: Environment and planning. A, Economy and space, Jg. 56, H. 2, S. 476-490. DOI:10.1177/0308518X231191933
Abstract
"Platform labour scholars have noted the prevalence of migrant workers in the gig economy. This paper builds on this research but interrogates the broad concept of 'migrant labour'. The study draws on biographical interviews with platform workers in grocery delivery and domestic work platforms in Berlin, Germany as well as expert interviews with union representatives, migrant organisations and white-collar platform company employees. Through an examination of the mobility strategies of platform workers in this subset of the platform economy, the study reveals a stratification of migrant trajectories and of skills needed to engage in platform work across different types of labour platforms. The study finds that platform companies draw on a workforce that consists of recently arrived young migrants with comparatively high education, language skills and digital literacy. Through close analysis of an understudied section of the gig economy, the paper contributes to the ongoing theorisation of the nexus of migration regimes and platform-mediated labour regimes. The findings complicate the notion of 'accessibility' of platform work and call for the inclusion of visa regimes, immigration categories and particular skill sets in future research on platform labour." (Author's abstract, IAB-Doku, © 2023 a Pion publication) ((en))
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Literaturhinweis
Nürnberger Gespräche: Wie bewältigen Regionen die digitale und ökologische Transformation? (Podium) (2024)
Schludi, Martin; Lötzsch, Markus; Fitzenberger, Bernd ; Heilmaier, Andrea; Deckbar, Laura; Schnitzer, Monika ; Wallheinke, Anna; Niebuhr, Annekatrin ; König, Marcus; Gropp, Reint;Zitatform
Schludi, Martin, Anna Wallheinke & Laura Deckbar; Markus Lötzsch, Bernd Fitzenberger, Andrea Heilmaier, Monika Schnitzer, Annekatrin Niebuhr, Marcus König & Reint Gropp (sonst. bet. Pers.) (2024): Nürnberger Gespräche: Wie bewältigen Regionen die digitale und ökologische Transformation? (Podium). In: IAB-Forum H. 06.05.2024 Nürnberg. DOI:10.48720/IAB.FOO.20240506.02
Abstract
"Energiewende, Mobilitätswende, Digitalisierung, Künstliche Intelligenz: Die aktuellen Herausforderungen sind gewaltig. Die digitale und die ökologische Transformation setzen Staat und Unternehmen unter massiven Anpassungsdruck. Zugleich ist jede Region in unterschiedlicher Weise mit den Chancen und Risiken der Transformation konfrontiert. Resultieren daraus auch unterschiedliche regionale Anpassungsstrategien? Wie effektiv ist regionale Wirtschaftsförderung? Und führen die Transformationsprozesse zu einer Reorganisation von Wirtschaftsräumen? Diese und weitere Fragen diskutierten Expertinnen und Experten aus Wirtschaft, Wissenschaft und Regionalpolitik am 13. März dieses Jahres bei den „Nürnberger Gesprächen“." (Autorenreferat, IAB-Doku)
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Literaturhinweis
Skill Specificity on High-Skill Online Gig Platforms: Same as in Traditional Labour Markets? (2024)
Zitatform
Slageren, Jaap van & Andrea M. Herrmann (2024): Skill Specificity on High-Skill Online Gig Platforms: Same as in Traditional Labour Markets? In: Social forces, Jg. 102, H. 4, S. 1332-1351. DOI:10.1093/sf/soad153
Abstract
"Political economists and labor sociologists alike have studied how the skill specificity of workers can be explained, as it significantly affects workers’ performance. However, the emergence of the gig economy may substantially change skill hiring and specificity in online labor markets because gig workers do not need formal educational credentials to offer their services. Instead, skills are “unbundled” from occupations, and platforms provide alternative ways to signal competencies, for example, via their rating and review systems. To shed light on the applicability of existing theories to explain the skill profiles of gig workers, we examine what predicts the skills hired in the online gig economy. Based on multilevel ordinal logistic regression analyses of 2336 gig worker profiles, we show that—as in traditional labor markets—gig workers with a vocational degree and longer online work experience are hired for more specific skills. However, national labor market institutions and educational systems affect the gig workers’ skill specificity in the opposite direction than in traditional labor markets. Our findings thus suggest that online gig platforms allow workers to overcome restrictions imposed by national institutions as they are hired for those skills in the online gig economy that are institutionally less facilitated in their home labor markets." (Author's abstract, IAB-Doku) ((en))
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Literaturhinweis
Labor-capital relations on digital platforms: Organization, algorithmic discipline and the social factory again (2024)
Zitatform
Wang, June & Julia Tomassetti (2024): Labor-capital relations on digital platforms: Organization, algorithmic discipline and the social factory again. In: Sociology Compass, Jg. 18. DOI:10.1111/soc4.13192
Abstract
"Digital platform labor and its complex relationship with capital have stirred scholarly inquiry, calling for a systemic review that bridges foundational theories and various currents of development. In this review, we revisit Marxist and autonomist Marxist theses on the changing nature of work in the platform economy. Following that, we review two major strands of studies on the organization of production at the macro level and labour control at the micro level, which have revealed variegated types of workplace fissuring and different techniques of algorithmic control over bodies. However, we argue that the path forward must transcend these boundaries. We call for a revival of the ‘social factory’ thesis to rekindle ‘networking’ as a way of understanding labor-capital relations on digital platforms. Our premise is that capital and labor mutually constitute the platform economy through their agency of networking the internet and ‘outernet’. We outline four key directions for future research based on this premise: networking with public elements, networking with market-driven elements, networking for financialization in the digital landscape, and networking for resistance. By reinvigorating the social factory approach, we aim to enrich scholarly understandings of labor-capital relations in the platform economy by articulating digital labor in a wider web of sociocultural, technical, political and economic relationships extending beyond and transcending the internet." (Author's abstract, IAB-Doku, Published by arrangement with John Wiley & Sons) ((en))
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Literaturhinweis
Mutualism, class composition, and the reshaping of worker organisation in platform work and the gig economy (2023)
Zitatform
Alberti, Gabriella & Simon Joyce (2023): Mutualism, class composition, and the reshaping of worker organisation in platform work and the gig economy. In: Global Labour Journal, Jg. 14, H. 3, S. 220-235. DOI:10.15173/glj.v14i3.5332
Abstract
"This article contributes an understanding of mutualism as a foundational element in emergent worker collectivism. We challenge mainstream institutionalist accounts in industrial relations, especially from the Global North, that downplay processes of bottom-up regeneration of working-class organization. We discuss compositional accounts of class formation and examine previous understandings of mutualism, then apply our conceptual framework to evidence from international literature and our own research on platform work in Italy and the UK. Three important themes emerge in understanding worker self-organization: the demographics of the workforce, including migration backgrounds and social ties beyond the workplace; the existence of social relations in the ethnic/political/local community; and the relevance of free spaces of resource sharing and recomposition in the absence of a fixed place of work. We conclude that an understanding of mutualism can help to grasp emergent solidarities among new groups of workers within and beyond both platform work and trade unions." (Author's abstract, IAB-Doku) ((en))
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Literaturhinweis
Souveränitätsgewinne oder Freiheitsverluste – wohin treibt der Arbeitsmarkt? (2023)
Allmendinger, Jutta; Schroeder, Wolfgang;Zitatform
Allmendinger, Jutta & Wolfgang Schroeder (2023): Souveränitätsgewinne oder Freiheitsverluste – wohin treibt der Arbeitsmarkt? In: J. Legrand, B. Linden & H.-J. Arlt (Hrsg.) (2023): Transformation und Emanzipation, S. 113-124. DOI:10.1007/978-3-658-39911-5_10
Abstract
"Die Arrangements der Plattformökonomie stehen für eine weitreichende Transformation, an deren Ende sich das rechtliche und soziale Band der Erwerbsarbeit auflöst. Solange die Plattformarbeit eher ein Randphänomen bleibt, wird die regulierte Arbeitsgesellschaft nicht grundlegend infrage gestellt. Entwickelt sich dieses Phänomen aber in der heutigen Form ungezügelt weiter, werden unsere Prinzipien des Sozialversicherungsstaats bedroht. Die neuen Konstellationen von Beschäftigung, Managementstrategien und Interessenvertretung führen dann zu Veränderungen, die das etablierte Akteurs- und Institutionengefüge sprengen und sich herkömmlichen sozialpartnerschaftlichen Aushandlungsformen und politischer Regulierung entziehen. Eine Arbeitspolitik der Souveränität braucht Antworten, die den Kontext der Akteure und Institutionen stärkt. Davon wird es abhängen, ob die Freiheitspotenziale erschlossen werden können. Dafür gibt es Ansätze, wie die bald weltweit verortete Initiative von Fairwork zeigt." (Autorenreferat, IAB-Doku, © Springer)
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Literaturhinweis
Platform work, exploitation, and migrant worker resistance: Evidence from Berlin and London (2023)
Zitatform
Alyanak, Oğuz, Callum Cant, Tatiana López Ayala, Adam Badger & Mark Graham (2023): Platform work, exploitation, and migrant worker resistance: Evidence from Berlin and London. In: The Economic and Labour Relations Review, Jg. 34, S. 667-688. DOI:10.1017/elr.2023.34
Abstract
"For migrant workers who do not have access to other means of income, the platform economy offers a viable yet exploitative alternative to the conventional labor market. Migrant workers are used as a source of cheap labor by platforms – and yet, they are not disempowered. They are at the heart of a growing platform worker movement. Across different international contexts, migrants have played a key role in leading strikes and other forms of collective action. This article traces the struggles of migrant platform workers in Berlin and London to explore how working conditions, work experiences, and strategies for collective action are shaped at the intersection of multiple precarities along lines of employment and migration status. Combining data collected through research by the Fairwork project with participant observation and ethnography, the article argues that migrant workers are more than an exploitable resource: they are harbingers of change." (Author's abstract, IAB-Doku) ((en))
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Literaturhinweis
Assessing Inclusivity Through Job Quality in Digital Plat‐Firms (2023)
Zitatform
Arcidiacono, Davide & Giorgio Piccitto (2023): Assessing Inclusivity Through Job Quality in Digital Plat‐Firms. In: Social Inclusion, Jg. 11, H. 4, S. 239-250. DOI:10.17645/si.v11i4.7043
Abstract
"A great deal of the literature has underlined how job quality is a key element in individual well-being. However, the rise in platform work challenges this issue, since not only do “plat-firms” play an increasingly important role in job matching, work organization, and industrial relations, but they also increase the risks of a poorly inclusive socio-technical system in terms of the quality of working conditions and accessibility. In this sense, the platform economy is intertwined with multiple forms of social exclusion by acting on pre-existing inequalities that stratify workers within the labor market. This is particularly true in Italy, a country with a strongly dualistic labor market, which leads to a remarkable gap between insider and outsider workers. Therefore, the goal of our analysis is to evaluate the impact of the platform model on job quality in the Italian context. This will be accomplished by adopting an integrated and multidimensional perspective through the application of the OECD Job Quality Framework. The analysis identifies how job quality is differently affected by the type of platform work involved in terms of creating differentiated patterns of social inclusion/exclusion in the case of platform workers." (Author's abstract, IAB-Doku) ((en))
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Literaturhinweis
Same same but different: Perspektiven der Sozialpartnerschaft in der Plattformökonomie zwischen Atomisierung und Institutionalisierung (2023)
Zitatform
Beckmann, Fabian & Fabian Hoose (2023): Same same but different: Perspektiven der Sozialpartnerschaft in der Plattformökonomie zwischen Atomisierung und Institutionalisierung. In: Vierteljahrshefte zur Wirtschaftsforschung, Jg. 92, H. 4, S. 141-154. DOI:10.3790/vjh.2023.334394
Abstract
"The forms of work in the platform economy pose major challenges to established actors and institutions of industrial relations. Since platform work is performed beyond contractual ties and physical enterprises and is often part of volatile employment patterns on an individual level, it breaks with key features of regular employment. While previous research has mainly focused on empirical studies of institutionalization processes in food delivery services, this article has two aims: First, it identifies the structural challenges of industrial relations and collective interest representation in platform work and discusses conflicts, processes of (de)institutionalization and actor constellations. Second, based on an online survey amongst platform self-employed in Germany, it explores the problem perceptions and organizing preferences of this group of workers and the implications for future forms of collective labor regulation. The findings suggest considerable organizing potential, although the market and information power of platform companies is perceived uncritically by the majority. In the medium term, given the structural peculiarities of this area of employment, the collective regulation of platform work is likely to be characterized by general segmentation and selective institutionalization, and hence, follow the paths of the “analogue” working world." (Author's abstract, IAB-Doku) ((en))
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Literaturhinweis
Coworking Atmospheres: On the Interplay of Curated Spaces and the View of Coworkers as Space-acting Subjects (2023)
Bernhardt, Alexandra;Zitatform
Bernhardt, Alexandra (2023): Coworking Atmospheres. On the Interplay of Curated Spaces and the View of Coworkers as Space-acting Subjects. Wiesbaden: Springer Fachmedien Wiesbaden, 475 S.
Abstract
"The study by Alexandra Bernhardt deals with coworking spaces and their atmospheres. In addition to a comprehensive consideration of the role of atmospheres, the special significance of community in the context of these work spaces is examined in more detail. Two case studies in urban coworking spaces form the core of the investigation, following a qualitative research design oriented towards ethnography and a plurality of methods. In the context of the analysis, on the one hand, what constitutes coworking in everyday life and thus the new communality at work is considered: relevant practices and rituals, spatial arrangements and atmospheres are elaborated in their composition. On the other hand, coworkers, their spatial actions, and the attitudes associated with them come into closer focus: It is shown how users access coworking spaces as work and community spaces and what role atmospheres play. In addition, social entities are highlighted that are taken up by coworkers in relation to their coworking space and that help shape everyday coworking space life. Tensions that arise from the coexistence of community and service logic are also uncovered, and how they are dealt with is examined in more detail." (Publisher information, IAB-Doku) ((en))
Weiterführende Informationen
Inhaltsverzeichnis -
Literaturhinweis
Informal Work and Official Employment Statistics: What’s Missing? (2023)
Zitatform
Bracha, Anat & Mary A. Burke (2023): Informal Work and Official Employment Statistics: What’s Missing? (Working papers / Federal Reserve Bank of Boston 2023-15), Boston, 59 S.
Abstract
"Using eight consecutive waves of the Survey of Informal Work Participation (SIWP) spanning 2015 through 2022, we investigate informal “gig” work participation in the United States— broadly defined to include online and offline activities—and its implications for the measurement of employment. Our results suggest that employment rates among US household heads were consistently understated in the Current Population Survey (CPS). Under conservative estimates, we find that the employment-to-population ratio would have been 0.25 to 1.1 percentage points higher over the 2015–2022 period and as much as 5.1 percentage points higher under more generous estimates. Along the intensive margin, we find evidence that a significant number of informal work hours are missing from official employment surveys, partly because employed individuals do not fully report their informal hours. Comparing informal workers who are classified as employed by the CPS with those who are arguably misclassified as nonemployed, we find that the latter are, on average, older, less educated, and less likely to cite income as a motivation for gig work, and an elevated share are disabled. The data also indicate that certain types of income-earning activities, such as renting and selling, are less likely to be perceived as “work.” These results suggest ways to improve official surveys to better capture those employed in gig work and obtain a fuller picture of the labor market." (Author's abstract, IAB-Doku) ((en))
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Literaturhinweis
Working Conditions in Platform Work: Testing Digital Platform Workers' Rights on Platform Cooperatives (2023)
Zitatform
Cano, Melissa Renau, Ricard Espelt & Mayo Fuster Morell (2023): Working Conditions in Platform Work: Testing Digital Platform Workers' Rights on Platform Cooperatives. (SocArXiv papers), [Charlottesville, VA], 28 S. DOI:10.31235/osf.io/9aycp
Abstract
"The emergence of platform work has provided new opportunities for job creation, yet it also poses numerous challenges, thereby placing the topic at the centre of the policy debate. At the same time, discussion of the platform economy usually fails to acknowledge the coexistence of different platform models and their diverse socioeconomic impact with regard to the SDGs and the European Pillar of Social Rights (EPSR). This paper aims to contribute to the debate on regulating platform work by testing the ‘Charter of digital workers’ rights’ arising from the Platform Labour in Urban Spaces (PLUS) European project, in three platform cooperatives: Fairbnb.coop, SMart, and Katuma. The empirical analysis and testing are based on qualitative surveys, co-creation sessions and interviews. The analysis could prove useful for further EU policy, national transposition of EU legislation and potential legislation worldwide. The results show the importance of providing a clear-cut definition of platform work, as well as considering different platform models. More specifically, the paper reflects on the definition and fair scheduling of working time (total amount of working hours, scheduling and disconnection), fair and decent remuneration, the right to information on contractual conditions and the right to transparency in algorithmic systems, and training rights." (Author's abstract, IAB-Doku) ((en))
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Literaturhinweis
Digitalisierung der Arbeit – eine Zwischenbilanz aus Geschlechterperspektiven (2023)
Carstensen, Tanja;Zitatform
Carstensen, Tanja (2023): Digitalisierung der Arbeit – eine Zwischenbilanz aus Geschlechterperspektiven. In: WSI-Mitteilungen, Jg. 76, H. 5, S. 374-382. DOI:10.5771/0342-300X-2023-5-374
Abstract
"Die Digitalisierung der Arbeitswelt seit der Mitte der 2010er Jahre wurde früh mit weitreichenden Hoffnungen und Befürchtungen für Veränderungen in den Geschlechterverhältnissen diskutiert. Mittlerweile liegen diverse, ein breites Feld an Fragen umspannende empirische Studien vor. Nach einigen Vormerkungen zum Verhältnis von Gender und Technik resümiert der Beitrag die bisherigen Befunde entlang von fünf Themenfeldern, die sich als Schwerpunkte der Digitalisierungsforschung aus Geschlechterperspektiven herausgebildet haben: 1. Ortsflexibilisierung / Homeoffice, 2. Plattformen, 3. Automatisierung und neue Anforderungen, 4. Diskriminierung durch Algorithmen und KI und 5. mangelnde Diversität und (globale) Ungleichheiten in der Technikentwicklung. Die Autorin schließt mit einer Zwischenbilanz dieser bisher vorliegenden Befunde und benennt weiteren Forschungsbedarf." (Autorenreferat, IAB-Doku)
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Literaturhinweis
Migration and Migrant Labour in the Gig Economy: An Intervention (2023)
Zitatform
Doorn, Niels van, Fabian Ferrari & Mark Graham (2023): Migration and Migrant Labour in the Gig Economy: An Intervention. In: Work, Employment and Society, Jg. 37, H. 4, S. 1099-1111. DOI:10.1177/09500170221096581
Abstract
"In urban gig economies around the world, platform labour is predominantly migrant labour, yet research on the intersection of the gig economy and labour migration remains scant. Our experience with two action research projects, spanning six cities on four continents, has taught us how platform work impacts the structural vulnerability of migrant workers. This leads us to two claims that should recalibrate the gig economy research agenda. First, we argue that platform labour simultaneously degrades working conditions while offering migrants much-needed opportunities to improve their livelihoods. Second, we contend that the reclassification of gig workers as employees is by itself not sufficient to counter the precarisation of migrant gig work. Instead, we need ambitious policies at the intersection of immigration, social welfare, and employment regulation that push back against the digitally mediated commodification of migrant labour worldwide." (Author's abstract, IAB-Doku) ((en))
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Literaturhinweis
Digital Nomads: Toward a Future Research Agenda (2023)
Zitatform
Dreher, Nick & Anna Triandafyllidou (2023): Digital Nomads: Toward a Future Research Agenda. (Working papers / Toronto Metropolitan University 2023,04), Toronto, 27 S.
Abstract
"As pandemic lockdowns forced many traditional office workers to work from home, a subset of these workers left their countries of employment altogether to join a growing movement of location-independent transnational digital workers. These digital nomads have captured the imagination of mainstream and social media, which have promulgated images of laptop laden millennials from the Global North working within sight of a beach in Bali one month and from an Airbnb in a hip Buenos Aires neighborhood the next. Despite the media attention, academic scholarship on this topic is limited. What does exist appears primarily in the business and management literature, especially journals focused on information technology (IT) and tourism, as well as the sociological subfield of leisure studies. To date, scholars of migration have barely engaged with the topic, despite the subliterature on lifestyle migration providing a valuable theoretical antecedent to discussions of digital nomadism. This paper offers a critical overview of what is known about digital nomadism so far and argues that migration scholars should seriously consider this topic in the years ahead. Theoretical frameworks and methodological approaches from migration scholarship could help to better understand what digital nomadism means for the future of work and the social contract between citizen and nation-state. There are also important implications for the nomadlands — the destinations where these remote workers temporarily reside. The recent appearance of over 30 digital nomad visas is one early sign of destination countries considering a policy response." (Author's abstract, IAB-Doku) ((en))
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Literaturhinweis
Traumjob Influencer: Likes, Views und das große Geld?: Wie Jugendliche in Deutschland die Creator Economy wahrnehmen (2023)
Engels, Barbara;Zitatform
Engels, Barbara (2023): Traumjob Influencer: Likes, Views und das große Geld? Wie Jugendliche in Deutschland die Creator Economy wahrnehmen. (IW-Report / Institut der Deutschen Wirtschaft Köln 2023,46), Köln, 19 S.
Abstract
"Die Creator Economy boomt: Immer mehr Unternehmen nutzen Content Creators, um ihre Produkte zu bewerben, und immer mehr Menschen möchten selbst Creators werden, also eigene digitale Inhalte erstellen, sie auf digitalen Plattformen einem wachsenden Publikum bereitstellen und monetarisieren. Die Beliebtheit der Creator Economy ist auch der schillernden Welt geschuldet, die Creators, darunter Influencer, auf sozialen Medien präsentieren. Laut ihren Inhalten haben sie einen abenteuerlichen Alltag, testen tolle Produkte und führen ein beneidenswertes Leben. Dabei hat die Creator Economy auch deutliche Schattenseiten, etwa in Bezug auf die Arbeitsbedingungen und die Nachhaltigkeit des Erfolgs. Es ist fraglich, inwiefern jungen Menschen, die sich auf ihr Leben nach der Schulzeit vorbereiten und über mögliche Berufe nachdenken, diese Nachteile der Creator Economy bewusst sind – und inwiefern sie sich von der glänzenden Social-Media-Welt blenden lassen. Vor diesem Hintergrund zeigt dieser Report, wie Jugendliche mit einem Durchschnittsalter von 16 Jahren in Deutschland die Creator Economy wahrnehmen. Dazu wurden 503 Schülerinnen und Schüler aus ganz Deutschland befragt, die im Schuljahr 2022/2023 an dem JUNIOR-Schülerfirmenprogramm teilgenommen haben. Die Ergebnisse der nichtrepräsentativen Befragung zeigen, dass die befragten Jugendlichen die Creator Economy durchaus differenziert betrachten. Vorteile wie Kreativität und Flexibilität nehmen sie ebenso wahr wie die Schwierigkeit des Erfolgs und den Arbeitsaufwand, der mit der Tätigkeit verbunden ist. Dennoch führen Influencer für viele der Befragten ein beneidenswertes Leben. Mehr als ein Fünftel der Befragten möchte selbst Influencer sein. Der teils widersprüchlichen Wahrnehmung der Creator Economy entsprechend ist es wichtig, gerade junge Menschen über die Möglichkeiten der Creator-Tätigkeiten aufzuklären und ihnen Wege aufzuzeigen, wie sie in dem Bereich erfolgreich sein können. Eine realistische Einschätzung der Erfolgschancen ist dabei zentral, denn der Markt ist so dynamisch wie wettbewerbsintensiv. Dieser Report will auch motivieren, sich wissenschaftlich und politisch mehr mit der Creator Economy zu beschäftigen. Schließlich bildet die Creator Economy einen validen alternativen Ansatz der Einkommensgenerierung und trägt zur wirtschaftlichen Entwicklung bei." (Autorenreferat, IAB-Doku)
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Literaturhinweis
The Digitalization Boost of the Covid‐19 Pandemic and Changes in Job Quality (2023)
Zitatform
Friedrich, Teresa Sophie & Basha Vicari (2023): The Digitalization Boost of the Covid‐19 Pandemic and Changes in Job Quality. In: Social Inclusion, Jg. 11, H. 4, S. 274-286., 2023-09-18. DOI:10.17645/si.v11i4.7082
Abstract
"The Covid‐19 pandemic caused a digitalization boost, mainly through the rise of telework. Even before the pandemic, advancing digital transformation restructured the way of working and thereby changed the quality of jobs—albeit at a different pace across occupations. With data from the German National Educational Panel Study (NEPS), we examine how job quality and the use of digital technologies changed during the first pandemic year in different occupations. Building on this, we analyze change score models to investigate how increased workplace digitalization connects to changes in selected aspects of employees’ subjective job quality. We find only a weak association between the digitalization boost in different occupational fields and the overall decrease in subjective job quality. However, telework—as one aspect of digitalization—is connected to a smaller decrease in work–family reconciliation and conformable working hours. Thus, it may buffer some detrimental pandemic effects on job quality. In addition, telework is connected to increased information overload, creating a new burden for specific employee groups." (Author's abstract, IAB-Doku) ((en))
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Literaturhinweis
A machine learning approach for assessing labor supply to the online labor market (2023)
Fung, Esabella;Zitatform
Fung, Esabella (2023): A machine learning approach for assessing labor supply to the online labor market. (MPRA paper / University Library of Munich 118844), München, 28 S.
Abstract
"The online labor market, comprised of companies such as Upwork, Amazon Mechanical Turk, and their freelancer workforce, has expanded worldwide over the past 15 years and has changed the labor market landscape. Although qualitative studies have been done to identify factors related to the global supply to the online labor market, few data modeling studies have been conducted to quantify the importance of these factors in this area. This study applied tree-based supervised learning techniques, decision tree regression, random forest, and gradient boosting, to systematically evaluate the online labor supply with 70 features related to climate, population, economics, education, health, language, and technology adoption. To provide machine learning explainability, SHAP, based on the Shapley values, was introduced to identify features with high marginal contributions. The top 5 contributing features indicate the tight integration of technology adoption, language, and human migration patterns with the online labor market supply." (Author's abstract, IAB-Doku) ((en))
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Literaturhinweis
The Evolution of Platform Gig Work, 2012-2021 (2023)
Zitatform
Garin, Andrew, Emilie Jackson, Dmitri K. Koustas & Alicia Miller (2023): The Evolution of Platform Gig Work, 2012-2021. (NBER working paper / National Bureau of Economic Research 31273), Cambridge, Mass, 72 S.
Abstract
"We document the dynamics of tax-based measures of work mediated by online platforms from 2012 through 2021. We present a measurement framework to account for high reporting thresholds on some information returns using returns from states with lower reporting thresholds to provide a more complete estimate of total platform work. Updating data through 2021 allows us to provide the most comprehensive estimates of the COVID-19 pandemic on tax filing behavior. We find that the number of workers receiving information returns not subject to the 1099-K gap increased dramatically during the pandemic, with least 5 million individuals receiving information returns from platform gig work by 2021, nearly all from transportation platforms. We present evidence that the availability of expanded unemployment insurance benefits resulted in many individuals who were platform workers in 2019 not reporting any self-employment income in 2020-2021. At the same time, other services done by platform gig workers increased dramatically by at least 3.1 million people between 2019 and 2021. Interestingly, the broader 1099-contract economy follows a different trend, declining during this period, suggesting the challenges for tax administration are largely concentrated among platform gig workers, at least through 2021." (Author's abstract, IAB-Doku) ((en))